“My grandfather used to grow millets, ” said a 60 year old farmer.
“My village sarpanch told me that until he visited the farm he never knew what millets would look like at field level”, said another farmer.
These are shocking reactions from rural Telangana in India where millets were staple diet for for centuries in this region.
Lingala Naresh, cofounder at Creamy Millet, who works closely with farmers observes this phenomenon as an impact of new age lifestyle.
He says “even though millets are highly nutritious, post green revolution they are missing from our kitchens due to lack of value addition technology accessibility. The manual dehulling of millets in earlier days posed a great challenge for food makers since it took high efforts and much more time than other grains. Apparently, instant foods and hyper processed foods flooded the market. Thus both visibility and usability of millets were sidelined in the kitchen despite growing an easier task”.
With on-field experiences and necessities, Creamy Millet emerged as one of the promising startups in India which is taking millet innovation beyond borders. Creamy Millet is working intensively to innovate interesting flavors of millets. Creamy millet is a slowly churned gelato/ice cream which is lesser in calories, fat and rich micro nutrient profile.
Another cofounder, Lakshman kept his confidence on the public acceptance of Creamy Millet. He says “we did aggressive pallet testing with above 1 lakh people and improved compositions in accordance with global standards. I and Naresh preferred to participate directly in all outreach stalls where we got an opportunity to listen and witness reactions in live. At present, we can confidently say that no taste compromise in ice cream while palm jaggery, natural fruit pulp & millet milk compositions are perfectly blended.”
According to Creamy millet team, their ice cream is different with other ice creams in following ways:
Slow Churning: Creamy Millet is a slow churned and purest gelato without pumping any foam.
Low Glycemic Index Sweetener: Palm jaggery is one the low glycemic index sweetener used for ice cream
Real fruit Pulp: Enhancing the real taste of the gelato with real fruit pulp from fresh fruits
Low calorie: Low fat and low calorie gelato is almost 5 times less than other ice creams. They openly claim that they are under ‘fssai’ ice cream classification since dairy is also part of their ice cream.
Millet Milk: Used scientific approach in milk extraction from optimal nutrition and taste values
National and International Portfolios of Creamy Millet
Special acknowledgement from Ministry of Agri and farmers’ welfare for championing the International Year of Millets 2023
ASEAN-INDIAN Millet Conclave: Proudly presented the millet gelato/ice cream in ASEAN-INDIAN Millet conclave. We are so grateful to former minister, Mr. Arjjun Munda ji and Additional Secretary, Ministry of Agri Mrs. Subha Thakkur ji
Department Of Agriculture & Farmers Welfare, Government of India
Inspired by India’s effort to promote millets and the UN’s declaration of 2023, the International Year of Millets, we took the millet awareness programs across educational institutions
International Year of Millet 2023
Never too old or young for a cup of yummy ice cream! Here’s how our guests enjoyed the delicious Millet ice cream at ASEAN-India Millet festival.
Published at Compendium of Indian Millet startups
The profile of creamy millet startup published at Compendium of Indian Millet startups, book by ICAR-IIMR at G20 Agriministers meet, Hyderabad
Odisha Millet Mission and FICCI
We are glad and grateful to share that creamy millet has been participated in the roadshow conducted by FICCI in partnership with the Odisha Millets Mission 12th September 2023.
Rashmitha, another cofounder says “since childhood, exploring and trying different foods would never go out of my bucket list. I come from one of the heritage cities in India, Warangal which is the epicenter of cultural pluralism. Cultural pluralism taught me about food diversity and millets are one of such foods which I have been consuming. The most blissful movement for me in the creamy millet journey is seeing kids enjoying India’s favorite millet ice cream with great joy.”
“When millet becomes a choice between health and taste, we inculcate both in the same scoop”, the team concludes.
Try Millet Ice Cream ! for franchise opportunities
